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TCOC 2015




                                              A. oUR VALUES


                           TATA has always been values-driven. The five core values that underpin the way
                                          we conduct our business activities are:















                     INTEGRITY                                                       UNITY
                  We will be fair, honest,                                       We will invest in our
               transparent and ethical in our                                 people and partners, enable
                conduct; everything we do                                      continuous learning, and
                  must stand the test of                                      build caring and collaborative
                    public scrutiny.                                          relationships based on trust
                                                                                 and mutual respect.




                                RESPONSIBILITY                         PIONEERING
                            We will integrate environmental        We will be bold and agile,
                             and social principles in our       courageously taking on challenges,
                            businesses, ensuring that what        using deep customer insight to
                           comes from the people goes back        develop innovative solutions.
                            to the people many times over.



                                                   EXCELLENCE
                                               We will be passionate about
                                                 achieving the highest
                                               standards of quality, always
                                                 promoting meritocracy.






                            These universal values serve as the foundation for the Tata Code of Conduct.
                               They find expression within the value system of every Tata company.


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