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LIVING ESSENTIALS













                                    Meeting everyday needs


                                    The Living Essentials portfolio,   venture with Total Produce, Ireland,
                                    comprises of consumer products,   to set up a fruit and vegetable
                                    including salt, fresh produce, water   distribution business in India.
                                    purifiers and pulses.          To meet the challenge of
                                     ‘Tata Salt’ is a branded iodised   providing safe drinking water to
                                    edible salt and ‘Tata Salt Lite’,   India’s population, Tata Chemicals
                                    with 15 per cent less sodium than   launched ‘Tata Swach’ – a unique
                                    ordinary salts, caters to the needs   and innovative water purifier that
                                    of low sodium salt users.    combines low-cost ingredients
                                     The company’s market share   such as rice husk ash with
                                     of its salt portfolio is about 60 per   nanotechnology. The product is
                                    cent in India’s national branded   a seamless blend of technology,
                                    salt segment.  Tata Salt has been   performance, convenience and,
                                    recognised as one of India’s   above all, affordability to meet the
                                     ‘Most Trusted Food Brands’   basic everyday need of millions
                                     by the Economic Times Brand   of consumers.
                                    Equity Survey.                 Tata Chemicals also supplies
                                     To leverage its reach to farmers   pulses to the Indian market under
                                    and housewives, Tata Chemicals   the ‘I-Shakti’ brand.
                                    launched ‘Khet-Se’, a 50:50 joint
















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