Page 10 - \\softa\Client_Websites\Tata Chemicals_Tracom_BAK_14June22\ebook\New version E-book\essentials_brochure\essentials_brochure_E-book_files
P. 10

LIVING ESSENTIALS













                                                                                                                                                           Meeting everyday needs


                                                                                                                                                           The Living Essentials portfolio,   venture with Total Produce, Ireland,
                                                                                                                                                           comprises of consumer products,   to set up a fruit and vegetable
                                                                                                                                                           including salt, fresh produce, water   distribution business in India.
                                                                                                                                                           purifiers and pulses.          To meet the challenge of
                                                                                                                                                            ‘Tata Salt’ is a branded iodised   providing safe drinking water to
                                                                                                                                                           edible salt and ‘Tata Salt Lite’,   India’s population, Tata Chemicals
                                                                                                                                                           with 15 per cent less sodium than   launched ‘Tata Swach’ – a unique
                                                                                                                                                           ordinary salts, caters to the needs   and innovative water purifier that
                                                                                                                                                           of low sodium salt users.    combines low-cost ingredients
                                                                                                                                                            The company’s market share   such as rice husk ash with
                                                                                                                                                            of its salt portfolio is about 60 per   nanotechnology. The product is
                                                                                                                                                           cent in India’s national branded   a seamless blend of technology,
                                                                                                                                                           salt segment.  Tata Salt has been   performance, convenience and,
                                                                                                                                                           recognised as one of India’s   above all, affordability to meet the
                                                                                                                                                            ‘Most Trusted Food Brands’   basic everyday need of millions
                                                                                                                                                            by the Economic Times Brand   of consumers.
                                                                                                                                                           Equity Survey.                 Tata Chemicals also supplies
                                                                                                                                                            To leverage its reach to farmers   pulses to the Indian market under
                                                                                                                                                           and housewives, Tata Chemicals   the ‘I-Shakti’ brand.
                                                                                                                                                           launched ‘Khet-Se’, a 50:50 joint
















                                                                                                                                                                                                           SErVIng SOCIEty Through SCIEnCE   6
   5   6   7   8   9   10   11   12   13   14   15