Tata Salt ranked No. 1 among Food Brands; No. 5 overall in the Brand Equity Most Trusted Brands Survey
Tata Salt has been ranked No. 1 among
Food Brands in the Economic Times' Brand Equity Most Trusted
Brands Survey for 2004. It has also been Ranked No. 5 in the
overall ratings of brands
The Most Trusted Brands Survey aims to identify the brands
that bond the best with consumers. They are not just the brands
that are most familiar; they are the brands that consumers
believe provide quality and reassurance. Conducted by research
agency AC Nielsen ORG-MARG, the survey is the largest of its
kind in India, with a sample of over 7,000 distributed across
socio-economic class, age, income and geography.
Said Satish Sohoni, COO, Food Additives Business, Tata Chemicals,
"The honour of being India's No. 1 brand is a tribute
to our loyal consumers who have enabled us to retain this
honour for the second consecutive year. This has been achieved
through great teamwork demonstrated by our trade partners,
business associates along with the Tata Chemicals team. We
endeavour to live up to the high performance standards we
set for ourselves and will strive to work towards delighting
our consumers with offerings from Tata Salt."
A list of 275 brands (195 consumer products and 80 service
brands) was finalised by Brand Equity, along with the Economic
Times Intelligence Group and AC Nielsen ORG-MARG.
Each brand was evaluated on relatedness (does it evoke a
feeling of warmth / friendliness); perceived popularity (is
it known, recognised and accepted by a wide array of consumers);
quality connotation (what does it stand for in the quality
of its product); distinctiveness / uniqueness of what it stands
for, value for money that it offers (does it strike a chord
with the consumer) and repurchase intent (which would show
how deeply the brand is ingrained).