Tata Chemicals extends product line
- Launches the free-flowing
tabletop dispenser
- Add Style To Taste
Mumbai: Tata Chemicals Limited (TCL), the pioneers
and leaders of branded iodised salt have taken a step forward
by launching a tabletop salt dispenser. Tata Fine Table Salt
is extra free flowing vacuum evaporated edible common salt.
The other ingredients are potassium iodate and permitted anti
caking agent. Packed in a classy see-through bottle, the Tata
Salt dispenser is specially designed to avoid problems like
top-clogging and moisture seeping into the bottle.
The Tata Salt dispenser promises to make the use of tabletop
salt more convenient and also adds a touch of class to tabletop
salt usage. Backed by a strong aesthetic appeal and the functional
benefits of a sprinkler, the dispenser promises to be a boon
to consumers.
Priced
at Rs 10, the product will be available in only 10 locations
across India, namely Mumbai, Delhi, Chennai, Bangalore, Kolkota,
Chandigarh, Ludhiana, Ahemdabad, Hyderabad and Pune.
Announcing the launch of Tata Fine Table Salt , Mr Satish
Sohoni, Chief Operating Officer, Food Additives Business,
TCL, said, "At Tata Chemicals it has been our endeavour
to provide the best and the purest products to our consumers.
In the Indian households, salt is synonymous with Tata Salt
and we are confident that our salt dispenser will become very
popular among the consumers. Our positioning statement is
"Add Style to Taste" and we aim to meet the unmet
needs of the consumer." He added that "this premium
product would be sold only through our A-class outlets."