Tata Chemicals organises "Gram
Shree" Mela at Dwarka
April 24, 2007
A 10-day exhibition of handicrafts
from across the country
Dwarka: Tata Chemicals Society for Rural Development (TCSRD)
in collaboration with Council for Advancement of Peoples
Action and Rural Technology (CAPART) is organising a 10-day
"Gram Shree" Mela at Dwarka from 25th
April to 5th May 2007. The Mela will be held in the compound
of the Dwarkadish Temple Trust managed Vishranti Gruh near
the ISKON Gate at Dwarka. The "Gram Shree" Mela
will be inaugurated by Shri. Pabubha Manek, MLA, Dwarka Constituency
at 5.30 PM on 25th April 2007.
The aim of the fair is to promote handicrafts and provide
encouragement to the handicraft artisans from across the country.
More than 40 artisans from Gujarat and other states of the
country are expected to participate in the Mela to showcase
and sell their products. Apart from exhibition of handicrafts,
the Mela will also have cultural programmes in the evenings
everyday for entertainment of the crowd.
On the occasion, Mr. Sanjiv Lal, V.P. Manufacturing,
Tata Chemicals Limited, said, "TCL has been actively
engaged in community development in the region and is happy
to conduct such a big and first of its kind Mela in Dwarka.
This will give a great opportunity for artisans from across
India to showcase their skills and promote their products."
TCSRD has been sponsoring programs for development of handicrafts
in the Okhamandal region since the last 10 years. More than
400 women earn their livelihood by production and sale of
embroidery work, patchwork, mirror-work garments, apparels,
wall hangings, bed-sheets, cushion covers, etc. These products
are being marketed by TCSRD in the urban centres under the
"OKHAI" brand name.
About Tata Chemicals Society for Rural Development (TCSRD)
Tata Chemicals Limited (TCL) set up the Tata Chemicals
Society for Rural Development (TCSRD) in 1980 to promote its
social objectives for the communities in and around Mithapur,
where its facility is located. This service was further extended
to the communities in and around its Babrala and Haldia facilities.
The Society works to protect and nurture the rural populations
in and around TCL's facilities, and helps people achieve self-sufficiency
in natural resource management, livelihood support and the
building of health and education infrastructure.
Taking into account the different geographical spread
of the three regions and their individual subcultures, different
agricultural, economic and development programmes have been
implemented in these regions.
Tata Chemicals Limited was one of the first organizations
to hold an Impact camp, which was held at Mithapur in the
year 1982, providing eye care to hundreds of patients at the
Mithapur Hospital. Tata Chemicals Limited was also the first
organization to run world's first hospital on wheels
the Life Line Express, through Jamnagar district for the first
time between November 21, 2004 and December 21, 2004.