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LIVING ESSENTIALS

Meeting everyday needs

The Living Essentials portfolio, venture with Total Produce, Ireland,
comprises of consumer products, to set up a fruit and vegetable
including salt, fresh produce, water distribution business in India.
purifiers and pulses. To meet the challenge of
‘Tata Salt’ is a branded iodised providing safe drinking water to
edible salt and ‘Tata Salt Lite’, India’s population, Tata Chemicals
with 15 per cent less sodium than launched ‘Tata Swach’ – a unique
ordinary salts, caters to the needs and innovative water purifier that
of low sodium salt users. combines low-cost ingredients
The company’s market share such as rice husk ash with
of its salt portfolio is about 60 per nanotechnology. The product is
cent in India’s national branded a seamless blend of technology,
salt segment. Tata Salt has been performance, convenience and,
recognised as one of India’s above all, affordability to meet the
‘Most Trusted Food Brands’ basic everyday need of millions
by the Economic Times Brand of consumers.
Equity Survey. Tata Chemicals also supplies
To leverage its reach to farmers pulses to the Indian market under
and housewives, Tata Chemicals the ‘I-Shakti’ brand.
launched ‘Khet-Se’, a 50:50 joint

SErVIng SOCIEty Through SCIEnCE 6