Tata Salt is most trusted food brand
Tata Salt has retained the No1 position
as the most trusted food brand in India for the third year
in a row!
The findings of the fifth Brand Equity survey of India's most
trusted brands are out. Tata Salt has retained the No1 position
as the most trusted food brand in India for the third year
in a row! In the overall brands, Tata Salt also maintained
the No 5 position, just behind Ponds, Dettol, Lux and Colgate.
A delighted Satish Sohoni, COO, Food Additives Business,
Tata Chemicals, said, "It has been our endeavour to provide
the best and the purest products to our consumers. This ranking
is based on the consumers' brand experience and satisfaction
in the category and I think it is only fair to say that over
a period we have sustained our brand leadership in a consistent
manner by teamwork and continuously focussing on the consumer
and his needs."
The Most Trusted Brands survey aims to identify the brands
that bond the best with consumers. These are brands that consumers
believe provide quality and reassurance. Conducted by the
agency AC Nielsen ORG-MARG, the survey is the largest of its
kind in India, with a sample of over 7,000 distributed across
socioeconomic class, age, income and geography.
A total of 275 brands (196 consumer and 79 service brands)
were evaluated on relatedness (does it evoke a feeling of
warmth / friendliness?), perceived popularity (is it known,
recognised and accepted by a wide array of consumers?), Quality
connotation (what does it stand for in the quality of its
product?), distinctiveness / uniqueness of what it stands
for, value for money that it offers (does it strike a chord
with the consumer?) and repurchase intent (how deeply is the
brand ingrained?).